Warner Bros. nabs a Clio Award for experiential stunt that brought Godzilla to life.
WHAT WE KNOW
Brand observation: Godzilla’s roar was one of the studio’s most marketable assets — but best practices caution marketers to develop “sound-off” creative for social.
Audience observation: Moviegoers flock to Twitter to find out what’s happening in entertainment and join the roar of the crowd about the next big action flick.
WHAT IF…
We could harness the roar of the crowd on Twitter to create an activation worthy of the king of the monsters?
We brought the king of monsters to life with an interactive installation designed to get people talking about Godzilla.
Experiential build and drone footage: Drissi Advertising
A digital billboard featured real-time Tweets and a live conversation meter that would trigger Godzilla’s roar.
Digital Billboard: Telescope
THE RESULTS
Entertainment Grand Clio Winner
National news coverage (CBS, ABC)
Organic social buzz (Twitter, Meta, Snap)
