Hello!

My name is Rob. I’m in the idea business.

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I spent the last 6+ years as a Senior Creative Strategist at Twitter; partnering with some of the world’s most iconic entertainment brands to create ideas that impact culture far beyond 280 characters. I’m obsessed with understanding how passionate communities use social media to enhance fandom and the impact that social engagement has on box office and streaming results.

This website showcases some of my favorite campaigns to highlight skills that I can bring to your team.

Not all superheroes wear capes. Some just write great briefs and know how to get shit done.

Social Strategy

  • Brand identity (voice, tone, vibe)

  • Community management

  • Creative best practices

  • Franchise strategy planning

Platform & Agency Partnership

  • Lead with empathy

  • Inspire with ambition

  • Write tailored creative briefs

  • Collaborate on innovative ideas and bespoke platform activations

Research & Insights

  • User behavior research

  • Insights that inform creative brief

  • KPI measurement framework

  • Creative optimization

Creative Development

  • Brainstorm provocateur

  • Narrative architect

  • Art direction

  • Content creation

  • Custom tech & innovation

THE WORK

  • Prime Video launches Twitter TrendZone ahead of Thursday Night Football.

    Case Study

  • Detective Pikachu assembles an army of Pokémon partners on Twitter.

    Case Study

  • Godzilla takes over the Cinerama Dome. Tweet to hear him roar!

    Case Study

  • Warner Bros. and Twitter take over Times Square to celebrate Fantastic Beasts: The Crimes of Grindelwald.

    Case Study